Insights

 
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SceneSave is TV’s First Ad & Commerce Tech Platform, Commercializing All In-scene Content

The pandemic has had a real impact on our daily activities from a shift to work at home to an increase in our cooking adventures (i.e. banana bread, sourdough, mini pancake cereal) and most especially to our consumption of media necessitating a more technology-driven homebody driven economy.

It is in this context that SceneSave is building a platform to facilitate the seamless connection between consumer streaming viewership and eCommerce. This connection is not new, but we are in a period ripe for its development and solidification.

Below is some information that SceneSave collected through consumer research before the pandemic, underscoring the point that the affinity between consumer TV viewing and the desire to shop was already present.

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